Sprint Engagement
4-6 week strategy and action sprint to solve one high-priority growth bottleneck.
Service lines built to remove campaign disconnects
dotCORD combines strategic depth with execution speed. Every service is designed to plug into the next, so the market sees one coherent brand and your teams see one coherent decision system.
Brand strategy and positioning
We clarify category context, build audience maps, and craft positioning architectures that steer both storytelling and performance campaigns.
- Category intelligence and competitor narrative audits
- Audience segment definition and intent ladder design
- Brand messaging frameworks and channel-specific adaptations
- Go-to-market launch architecture for new offers and new regions
Creative systems and production
We build creative ecosystems, not isolated assets. Each concept scales from hero campaign to always-on content without losing strategic continuity.
- Campaign concepting, narrative arcs, and creative territories
- Video, social, static, landing page, and OOH asset production
- Modular design systems for rapid iteration and testing
- Creative QA standards tied to platform and brand requirements
Performance media and growth experimentation
dotCORD builds media systems that unify paid search, paid social, retail media, and programmatic around incrementality, not channel silos.
- Full-funnel media planning and budget allocation models
- Campaign architecture, bid strategy, and pacing governance
- Landing flow optimization and conversion path redesign
- Experimentation roadmap with creative, audience, and offer hypotheses
Data, analytics, and AI-enabled operations
We structure marketing data so it can support decision quality, attribution confidence, and responsible use of AI for planning and optimization.
- Measurement frameworks aligned to business KPIs and finance language
- Dashboard design, source-of-truth mapping, and reporting automation
- Signal quality audits across CRM, analytics, and media platforms
- AI-assisted forecasting and scenario planning with human governance
How we engage
Campaign Partner Model
Quarterly retainers for integrated planning, production, and optimization across channels.
Embedded Team Model
Cross-functional pod that acts as an extension of your internal growth and brand teams.
Need a service mix for your exact goals?
Share your current stack and we will recommend a connected operating model.